Get your message out through direct contact with over 52,000 potential customers via STC’s Playbill advertising opportunities.

STC patrons are primarily homeowners and frequent travelers with a household income of more than $150,000.

Based on demographic research of STC patrons*:

• 54 percent of STC’s audience are working professionals.
• 54 percent of STC’s audience selected advertisements in the STC Playbill as having greater purchasing influence over other potential advertising avenues.
• Only 8 percent chose newspaper or magazine advertisements as having greater purchasing influence.
• 60 percent of STC’s audience is married.
• 64 percent of STC’s audience is female.
• 70 percent of STC’s audience attends five or more STC performances each year.
• 70 percent of STC’s audience identifies the Playbill as the most memorable STC marketing piece.
• Only 14 percent choose newspaper or magazine advertisements as the most memorable STC marketing piece.
• 98 percent of STC’s audience read the Playbill.
• 82 percent of STC’s audience save the Playbill.
• 90 percent of STC’s audience owns their home.

*Research conducted by Rojo Research

View our current Playbill Advertising Rates

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For more information about Playbill Advertising, Email spinellad@sactheatre.org.