Playbill Advertising

Get your message out through direct contact with 35,000 potential customers through STC’s playbill advertising opportunities.

STC patrons are primarily homeowners and frequent travelers with a household income of more than $150,000.

Based on demographic research* of STC patrons:

• 54 percent of STC’s audience is working professionals
• 54 percent of STC’s audience selected advertisements in the playbill as the greater purchasing influence over other potential advertising venues
  • Only 8 percent chose newspaper or magazine advertisements
• 60 percent of STC’s audience is married
• 64 percent of STC’s audience is female
• 70 percent of STC’s audience attends five to nine STC performances each year
• 70 percent of STC’s audience identified the playbill as the most memorable marketing piece
  • Only 14 percent chose newspaper or magazine advertisements as the most memorable marketing piece
• 82 percent of STC’s audience saved the playbill
• 90 percent of STC’s audience owns their home
• 98 percent of STC’s audience read the playbill

*Research conducted by Rojo Research

For more information on playbill advertising please CLICK HERE or contact:

Marketing & Sales
1419 H Street
Sacramento, CA 95814
916.446.7501 x106
lakem@sactheatre.org

For the 2010-2011 playbill advertising contract please CLICK HERE